Our History

Elf History

Core values

ELF is a legendary brand worldwide: a world of passion, technological expertise and a premium-product culture. And the new graphics convey the values dear to the heart of ELF: passion, expertise and premium products.

EXPERT

Fundamentally inspired by R&D and always anticipating, ELF maintains the image of a competitive, effective and expert brand.Through constant technological innovation, it is the brand of success,victory and winners. It inspires all the guarantees of a professional,responsible brand and has proven to be absolutely essential.

PREMIUM

The ELF brand is strongly anchored in the public consciousness inmany markets. It has its own status, charisma, elegance andeven prestige. Dignified and restrained, the brand knows howto attract a community with products featuring high technicalvalue-added.

PASSION

ELF conjures up emotions – a blend of pure sensations.The brand evokes excellence, adventure and sporting achievement. It has many fans throughout the world, all of whom swear by it.

automobile experts oil product

A worldwide presence

ELF has a very strong brand awareness among automobile experts. Buying an ELF product means having the assurance and reliability of an established brand.

The ELF’s quality is based on a very strong experience in motorsports. ELF is firstly known for more than 150 Formula 1 victories.ELF products proved measurable benefits with regard to longevity and engine protection.

ELF products are sold in 113 countries. ELF has dedicated lines of lubricants for cars, motorcycles and heavy duty vehicles.

ELF products are conceived in 2 main research centres:

  • CRES (Solaize, France)
  • TCAP (Mumbai, India)
High technology lubricants

High technology lubricants

Such as his parent company TotalEnergies, ELF has a strong expertise in lubricants and is deeply engage in high end cleaner lubrication for mobility.

Fuel economy lubricants

Lower fuel consumption, fewer CO2 emissions, more engine protection, less wear... ELF has created its Fuel Economy lubricants to help customers improve the performance of their vehicles and equipment while significantly reducing environmental impact and running costs. With ELF Fuel Economy Lubricants: economy and ecology go hand-in-hand.

Low SAPS lubricants